[homeless]

A while back I read an article that talked about a business/marketing head honcho who approached a homeless person that was panhandling on the side of the freeway. The homeless guy was holding a sign that said something to the effect of "Homeless. Hungry. Please help." The business man found a new piece of cardboard and a sharpie and wrote on it: "What if you were homeless?" He gave the sign to the homeless man who then had a great influx of cash/food.

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I told this story to a client today and we changed his sign to say the same. He was willing to be my guinea pig.

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Hopefully it works.